Opening a new salon is not the easiest thing in the world to do. I know it might seem like easy work, but the competition that is out there can eat a new salon business up overnight. There are just so many people who want to offer this kind of service, and that is why I make sure I do everything I can to stay relevant. My newest way to do this is a door to door flyer distribution that I do maybe twice a year. I run certain promotions, and I have found that this is the best way to get the word out.
I was going to do a mail marketing campaign, and I had even contacted the company that I wanted to use for it. However, when they quoted me the price for what it would cost, I knew that would eat up a lot of the profits. Since that seemed to be the exact opposite of what makes sense, I just looked for different ways where I would be able to get the word out without spending a lot of money doing so. That is how I came upon the door to door flyer distribution. Continue reading